Creative Triangle was honoured to partner with Bentley Motors to create a unique brand identity for their internal Wellbeing campaign. Tasked with reflecting Bentley’s prestigious reputation, our goal was to develop a suite of assets that not only resonated with luxury but also effectively engaged staff in wellbeing initiatives.
Bentley Motors, known for its luxury and excellence in the automotive industry, required a branding solution for their Wellbeing campaign that matched their high standards. The challenge was to design a main logo and a suite of sub-brands that not only aligned with Bentley’s image but also effectively communicated and encouraged participation in the company’s wellbeing initiatives among its staff.
Understanding the importance of brand alignment with Bentley’s stature, Creative Triangle meticulously crafted a range of assets. The main logo was designed to embody sophistication and elegance, while the sub-brand icons were created to represent different facets of wellbeing clearly and attractively.
The branding successfully engaged Bentley’s staff, raising awareness and participation in the company’s wellbeing initiatives. This project not only showcased Creative Triangle’s ability to deliver high-quality, design work but also highlighted our skill in creating assets that resonate with and inspire the target audience.
Head of Internal Communications at Bentley Motors said:
“We’re pleased to be working with Creative Triangle, who are helping us bring ideas to life in a creative and inspiring way. Their can do approach make them a trusted partner and their wide ranging capabilities from design, animation, digital, print, project management and more mean they are a one-stop-shop for the majority of our Internal Communication needs.”
