Whistl, the UK’s leading logistics company, appointed Creative Triangle to design their 2023 Environmental, Social, and Governance (ESG) Report. This report was a key part of Whistl’s strategic initiative to transparently communicate its commitment to integrating sustainable practices throughout its operations and its impact on society and the environment.
The primary challenge was to create a document that effectively communicated complex ESG data in an engaging way that resonates with a diverse audience, including stakeholders, employees, and partners. The report needed to reflect Whistl’s commitment to sustainability, diversity, community support, and environmental stewardship. Balancing detailed content delivery with compelling design to ensure clarity and accessibility was paramount to reflect Whistl’s brand ethos and its leadership in sustainable logistics. The report aims to strengthen Whistl’s position as a leader in sustainable logistics by clearly articulating its commitments and achievements in a format that stakeholders can easily understand and appreciate.
Utilising Whistl’s brand, we developed a visually compelling ESG report. The layout was structured for easy navigation and included various charts, graphs, and infographics to effectively present data like carbon emission trends and diversity metrics. Photographs depicting company operations and community engagements, alongside icons highlighting key ESG focus areas were integrated to enhance visual engagement. Additionally, logos of relevant certifications and sidebars with key statistics and executive quotes were included to provide context and credibility.
Head of ESG at Whistl, said:
“We chose to work with Creative Triangle on our first ESG report, as we were looking for a creative agency that had proven experience in this area. Jo at Creative Triangle provided examples of ESG reports, which they had created for some of their clients, and we were impressed with Gareth’s responsiveness, communication and creativity. We are delighted with Whistl’s ESG report and look forward to working with Creative Triangle again.”
