Kidney Research UK, the leading UK charity dedicated to funding research into the prevention, treatment, and management of kidney disease, commissioned Creative Triangle to design and artwork their crucial research report, ‘A New Review of Kidney Health Inequalities’. This project aimed to present critical research findings in a format that was accessible to a wide audience.
The project required the creation of two distinct versions of the report. The main report was rich with data, and detailed content references, while the shorter lay summary needed to be visually appealing, incorporating infographics to make complex information more digestible. With specific milestones, tight deadlines, and numerous stakeholders involved, maintaining precision and efficiency was paramount. Additionally, it was essential for the reports to adhere to WCAG 2.2 accessibility standards to ensure inclusivity.
We created the main report and lay summary to ensure clarity, visual appeal, and effective data presentation. Infographics were utilised to make complex data easily understandable and engaging. We worked closely with Kidney Research UK to gather input and feedback, managing tight deadlines efficiently to ensure timely delivery. Both reports were designed to be fully accessible, adhering to the latest WCAG 2.2 standards – we also created a suite of assets for use in presentations, depicting the supporting data and infographics to further support the dissemination of the report’s findings.
Marketing Manager at Kidney Research UK, said:
“It has been great working with Creative Triangle to bring this important report update to life. Making sure the document was fully accessible by all was extremely important to us, whilst maintaining brand consistency. Creative Triangle was a new contact to us, recommended via a training course I took part in around accessibility. It’s daunting working with a new agency on such a large and important project with such tight deadlines, but Creative Triangle rose to the challenge and was evident early on that the project was in trusted hands. The team at Creative Triangle were so supportive, they felt like an extended part of our internal team, always on hand to answer my questions and find a way to overcome any challenges or change in direction. With such tight timings and many stakeholders involved, excellent communication and flexibility has made this process easier and seamless from start to finish. I look forward to working with Creative Triangle again.”
