Creative Triangle collaborated with Heathrow to launch a vibrant digital campaign aimed at promoting their mid-tier parking offering to all passengers. The campaign was designed to elevate the visibility of Official Heathrow Parking, positioning it as the go-to choice for travellers’ parking needs.
Our challenge was to clearly communicate the unique selling points of each parking service—business parking for swift terminal transfers, meet & greet for convenient drop-offs, and POD parking for rapid access to Terminal 5. The campaign needed to capture the essence of the traveling experience, resonating with potential customers planning their trips. A critical aspect was to design a campaign that adapted seamlessly between seasons, with tailored imagery for summer and winter travel periods.
Combining seasonal imagery and bold straplines, we developed a dual-themed campaign that appeals to travellers year-round. For the summer edition, we used bright, sunny visuals that evoke the excitement of summer holidays. The winter version, contrastingly, featured snowy scenes to highlight the appeal of winter getaways. This strategic approach allowed us to showcase the benefits of using Official Heathrow Parking across different times of the year, ensuring relevance and engagement in all seasons.
Marketing Campaign Manager at Heathrow, said:
“The Park Closer creative brings to life the Heathrow parking proposition in an eye catching and effective way, but equally works hard to drive visits to our website.”
