Creative Triangle were tasked with an ambitious project by BSS, a leading provider of tools and equipment, to design a detailed 148-page guide. This guide showcases the extensive range of products BSS offers and serves as an essential resource for customers, facilitating easier selection and hiring processes.
The primary challenge lay in the sheer volume and variety of products, each with its unique code and set of additional extras. The guide needed to be meticulously organised to allow for easy navigation and cross-referencing between products, page numbers, and codes, ultimately aiding in upselling opportunities within the guide. Creating a complex index and branch directory that was both user-friendly and visually appealing added another layer of intricacy to the project. Additionally, the guide was to include essential information on hiring processes, damage policies, insurance, and safety guidelines.
We developed a structured layout that handled the guide’s complexity without compromising on aesthetics. Utilising a combination of product photos, custom icons, diagrams, and supplier logos, we created a visually compelling guide that made navigating through hundreds of products an intuitive experience for BSS’s customers.
Marketing Manager at BSS, said:
“The quality of the work is always of a high standard, and they never complain about the tight deadlines we almost always seem to set them.”
